About this opportunity

The Global Marketing Director, Imaging Systems Segment , iTero reports into the Sr. Director of the Imaging Systems segment. This role is responsible for developing and executing a comprehensive go-to-market (GTM) strategy and commercialization plans for iTero innovative Imaging Systems solutions that will help drive practice growth and efficiency for dental professional customers -- including General Dentists (GPs), Orthodontists, and Dental Labs. In this role, you will… Conduct thorough market analysis to identify target audiences, analyze competitor activities, and stay informed about industry trends. Develop a deep understanding of customers across the globe and create close relationships with key opinion leaders. Develop and implement a comprehensive go-to-market (GTM) strategy including defining target customers, value props, claims, positioning, messaging, launch, and post-launch activities Analyze and report product performance and ma...