Mission

Implement the global media analytics strategy to drive innovation, ensure reliable performance measurement, and maximize the impact of marketing investments across all media channels.

Strategy & Roadmap

- Define and support the Global Media Analytics yearly roadmap to deliver technology and data-driven solutions for media strategy and optimization.

- Align priorities with Global Consumer Engagement teams, Regions, Markets, and Brand teams to ensure a comprehensive view across Paid, Owned, Earned, and Influencer media.

- Provide strategic business vision to guide technical development and ensure all teams’ perspectives are included.

Project Management & Implementation

- Lead the evolution of the global media tracking ecosystem to support integrated media measurement and optimization.

- Define and document projects together with technical managers and...