About the job
Your main duties will include:
- Support the development of CRM strategies by providing data‑driven insights that align with business objectives.
- Prepare analytical findings and recommendations that help inform senior stakeholders on ways to strengthen customer engagement and loyalty.
- Analyze large volumes of customer data using advanced analytical techniques and tools to support decision‑making and campaign optimization.
- Identify patterns, trends, and correlations in customer behavior to uncover actionable insights and opportunities for business growth.
- Contribute to predictive scoring and data modeling to enhance the performance and targeting of marketing campaigns.
- Assist in developing and maintaining data management processes that ensure the accuracy, integrity, and security of customer data.
- Support data collection, cleansing, integration, and quality checks across various sources (C...