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General Manager, Strategic Marketing

Company

Schneider Electric

Location

Bengaluru, Karnataka

Type

FULLTIME


Education Equipment Services is Schneider Electric's new global program for the technical and vocational education market - supplying lab equipment, curriculum, certification and trainer development to institutions training the next generation of energy-management and industrial-automation technicians.
The Global Offer Marketing Manager owns the offer: the lab portfolio, its positioning against competitors, pricing, the curriculum framework, and the tools country teams use to win deals. It is a strategic marketing role - the bridge between SE's engineering organisation and the Institutional markets. It is not a communications or brand role.
Own the offer. Enable the markets.
What you'll own
* Offer portfolio - the global lab catalogue (configurations, modules, user experience, pricing and lifecycle) and the Annual Maintenance Contract offer.
* Competitive positioning - intelligence and battlecards that help country teams
...

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