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Games User Acquisition Specialist

Company

Meta Melon Official

Location

lahore, punjab

Type

Full-time

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us to market the games, with innovative promotional creatives, online and offline marketing campaigns.

Location: On-site

Employment Type: Full-Time

Key Responsibilities User Acquisition & Growth

  • Develop and execute user acquisition strategies for mobile games.
  • Manage performance marketing campaigns across platforms such as:
  • Google Ads
  • Meta Ads Manager
  • TikTok Ads
  • Apple Search Ads
  • Programmatic and gaming ad networks
  • Scale campaigns while maintaining target CAC, CPI, CPA, and ROAS goals.

Analytics & Reporting

  • Track and report KPIs including:
  • Installs
  • CAC (Customer Acquisition Cost)
  • Day 1, Day 7, Day 30 Retention
  • ARPU and ARPDAU
  • ROAS and LTV
  • Build dashboards and performance reports for leade...

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