Identify and nurture potential new business opportunities for channel partners with the aim of growing the pipeline through inbound initiatives and schedule first-call meetings with prospects for the Partner representative
Follow up on all channel-led leads generated through marketing campaigns to ensure timely response to potential customers
Provide ongoing feedback to marketing in order to help improve targeting and lead quality
Maintain a high level of daily activity through calls, connections, emails and utilize a variety of prospecting tools to uncover relevant prospects to target
Work cross-functionally with sales team, channel, and marketing teams to deliver meetings and qualified opportunities and build new target account lists for sales-led campaigns