Own and manage the full Profit & Loss for the FoodService channel.
Monitor revenue, COGS, logistics costs, trade spend and profitability.
Optimize pricing to balance competitiveness and margin objectives.
Monitor distributor performance on a monthly basis (sell-out volumes, distribution points, account gains/losses, stock levels).
Conduct regular business reviews (monthly/quarterly) to track KPIs and identify growth opportunities.
Define clear annual KPIs (volume targets, pricing strategy, coverage objectives).
Develop distributor capabilities through training (product knowledge, sales tools, dairy applications).
Manage and grow strategic accounts (QSR, international hotel chains, premium restaurants, coffee chains, bakeries).
Build joint business plans to drive volume growth and category penetrati...