Plan, execute and optimise quarterly field marketing programs that support ANZ pipeline, revenue and customer engagement goals across demand generation, ABM, customer marketing and channel marketing.
Deliver integrated campaigns across digital, nurture, webinars, in-person events, partner programs, executive engagement and sales activation.
Manage webinars and in-person events from planning through to promotion, execution, follow-up and performance reporting, ensuring strong attendance, engagement and pipeline contribution.
Develop targeted ABM programs for priority accounts, industries and segments in partnership with sales, SDR/BDR, pre-sales and partner teams.
Support customer marketing initiatives including customer events, advocacy, lifecycle campaigns, newsletters, case studies and expansion-focused programs.
Track campaign performance, conversion rates, pipeline contribution and ROI, using insigh...