Definition, creation, monitoring, and adaptation of the Marketing & Communication Plan for outlets.
Branding and visual consistency: ensuring concept and aesthetics across outlets; develop stationery and marketing materials.
Digital communication: supervise publications, photography, maintain publication calendars; coordinate with agencies and e‑commerce team; optimize web, Google Business Profile, reservations.
Public relations: coordinate PR plan, draft press releases, organize press trips, host journalists and influencers, develop client press gifts; collaborate on BU or RO‑organized national/international press trips.
Campaigns and activations: implement promotions and events.
Analysis & visibility: set KPIs, track, produce reports, update websites/apps, basic SEO, analyze competition and digital trends.