Responsibilities

Meta Ads (Facebook&Insta) Management

• Set up new Facebook ad accounts from scratch, including Business Manager configuration, pixel installation, domain verification, and Conversions API setup
• Troubleshoot ad account issues (disabled accounts, restricted assets, billing problems, attribution/tracking errors, pixel firing issues)
• Manage active ad accounts day-to-day: campaign builds, audience targeting, creative testing, budget pacing, and performance optimization
• Scale winning campaigns through structured budget increases, audience expansion, CBO/ABO testing, and creative iteration
• Monitor creative performance and proactively advise when new creatives will be needed soon (based on fatigue indicators like rising CPMs, declining CTR, frequency thresholds, and CPA drift) so production can be lined up before performance drops