Omni-Channel Retailing (OR)

The Higher Executive – Branding and Marketing (Omni-Channel Retailing) provides both strategic and operational leadership in developing and executing branding and marketing strategies across online and offline channels. This role drives brand equity, customer engagement, and business growth through innovative, data-driven, and customer-centric initiatives.

He/She leads the end-to-end development and delivery of branding solutions, from market research and consumer insights to campaign design, execution, and performance analysis. This includes implementing brand management tools, leveraging technology platforms, and applying advanced analytics to monitor KPIs, optimize marketing spend, and personalize customer experiences.

He/She oversees omni-channel marketing integration, ensuring consistency in brand messaging across physical retail environments and e-commerce platforms. The role also involves ...