Overview The Executive, Experience & Activation (Media Executive) will work closely with the line manager to support in servicing our client. The executive will run end-to-end integrated paid campaigns and gain exposure across offline and online media.
Responsibilities - Support in media activation, set-up, monitor, manage and optimise paid activity on offline and online campaigns such as paid social.
- Monitor campaign pacing and provide timely reporting on key metrics with ongoing commentary and actionable insights.
- Has good understanding and ownership of campaign tracking, execution, ad trafficking, campaign optimization and reporting.
- Propose A/B testing with regular optimizations.
- Develop a strong knowledge of the client, product, and channel knowledge.
- Develop strong knowledge and understanding across client products and services.
- Other role-related ad-hoc duties.
Required Skills