Reporting to the Regional Demand Generation Manager, the Demand Generation Specialist for Brazil will be responsible for the strategic planning, development, and execution of integrated demand generation initiatives, with a strong focus on driving measurable pipeline growth and sustainable digital revenue impact across B2B markets. This role is focused on generating qualified sales opportunities (MQLs, SQLs, and pipeline coverage) through data-driven online and offline strategies, aligned with commercial, product, and application priorities. The position plays a critical role in accelerating revenue performance for Hexis/Hach in Brazil by structuring scalable programs, campaign calendars, and demand strategies that enhance market penetration, brand positioning, and conversion efficiency.