Hyperion Dev is looking for a strong CRM Manager to conceptualize and implement initiatives in increasing our lead to sale conversion rate. We generate a large number of registrations each month that need to be engaged and educated throughout their purchasing journey.
The ideal candidate should have experience in mid-funnel activities including direct communication, lead scoring and nurturing, data transfer and segmentation, and journey mapping.
Responsibilities Liaise with brand managers and creative teams to produce impactful email marketing campaigns. Work closely with the performance and engineering teams to ensure good list hygiene, segmentation and delivery of email campaigns. Maintain the overall communication calendar aligned to brand manager requirements. Increase the lead to sale conversion rate. Plan, build, and send out all email marketing communication. Align with admissions teams to ensure lead scoring algorithms provide guidance of hot, m...