Become an Email Marketing Automation Expert focusing on higher education. Leverage your Salesforce Marketing Cloud skills to connect learners with programs and ensure impactful communication remotely.
In this role, you will design email journeys that resonate with adult learners and facilitate their decision-making. With your background in Salesforce, particularly Journey Builder and Email Studio, you will create compelling content and manage targeted campaigns. Your ability to analyze data will help drive marketing success and improve engagement.
Key Responsibilities:
• Create engaging multi-stage email campaigns
• Utilize Journey Builder for marketing automation
• Monitor data flow and execute A/B testing
• Ensure campaigns meet privacy compliance standards
• Generate performance dashboards for strategic insights
Requirements:
• 2+ years in Salesforce Marketing Cloud
• Strong writing skills for effective campaigns
• Understanding of Canadian legislati...