This position is responsible to meet targets on Application Download, Electronic Direct Mail (EDM) membership and customer acquisition and retention.

1. CRM Campaign Execution (End-to-End)

• Proven experience managing CRM campaigns from planning to deployment and reporting
• Hands-on execution of App Push and EDM campaigns , including scheduling, QA, and performance tracking

2. Copywriting (Customer-Facing)

• Strong copywriting skills for digital channels
• Ability to write concise, high-performing copy for App Push and EDM (subject lines, preview text, body copy)

3. Creative & Layout Execution

• Working knowledge of EDM layout and design principles (hierarchy, readability, CTA placement)
• Proficiency in Figma and/or Adobe Photoshop/Illustrator for basic asset cre...