Join Tourism Calgary as an Earned Media Specialist and help craft captivating stories that highlight the city's attractions. Drive tourism growth through strategic media engagement.
Reporting to the Manager of Travel Media, this hybrid role focuses on promoting Calgary as a prime travel destination. With at least five years in communications, PR, or tourism, you will create compelling pitches and manage media relations to boost visitor numbers and local economic impact. Your proactive approach will greatly enhance awareness among leisure travelers and conference organizers.
Key Responsibilities:
• Create powerful media pitches based on current trends
• Handle and respond to inbound media requests
• Coordinate media visits and develop itineraries
• Assess media coverage and report on insights
• Work with internal teams to align on media strategies
Requirements:
• Minimum five years in PR or tourism roles
• ...