Reporting directly to the Chief Digital Officer, the E-Commerce Web Marketing, CRO & SEO Manager is responsible for creating and implementing online marketing strategies to increase sales and revenue for Guess e-commerce website. He/she will maximize the technical and creative opportunities afforded by the breadth of Web-based static and social marketing in order to attract customers to the brand.
The role will deal with media buying, social networking and search engine optimization to maintain a client base and seek new clients. Moreover, the role has to drive direction out of ambiguity and question the status quo to get more out of marketing campaigns and website contents; he/she knows how to create a sense of urgency for customers.
Another task will be the supervision of the entire Web Marketing team and all the activities performed by it.