E-commerce and Digital Optimisation Specialist - MAT COVER

Full-time

TYPICAL TASKS

• Serve as a subject matter expert on testing, optimisation and analytics for e-commerce website and mobile platforms, build a brand and business best practice framework for testing systems and learning agenda
• Design, plan, execute insightful tests (test length, KPIs, A/B test vs. MVT etc.), including hypothesis generation, sprint planning, and implementation that adhere to testing best practices using website experimentation tools such as VWO, Content Square, etc.
• Hypothesis Validations – Generate test hypotheses and clearly validate opportunities/recommend actions that can have positive improvements in site experience and financials.
• Provide feedback to stakeholders to influence test ideas that will yield the most impactful customer experience and profit improvements. Channels include demand generation, enrolment path, products, email,...