Role Summary
Reporting to the Head of Domestic Marketing, this role is to manage all aspects of releases from Universal Music Malaysia and sub labels. The label manager serves as a lead strategist and communication link between artists, artist partners, label partners, distributors and internal departments; executing marketing strategies, roadmaps and initiatives for domestic projects.
Responsibilities
- Lead domestic marketing campaigns/projects that align with consumption and positioning targets in the market.
- Plan, organize and execute artist/product marketing campaigns and ensure long-term positioning objectives consistently align with the overarching objectives set forth by the repertoire owner.
- Design high-impact marketing timelines for product releases and artist marketing campaigns.
- Manage marketing budgets and ensure alignment with each project’s P&L.
- Oversee the domestic release schedule process and ensure ...