This position is responsible for developing and managing the company’s regional distributors and key accounts in a prescribed territory by (a) ensuring product placement and availability (b) achieving the annual objectives of volume, profit, and growth as well as distribution reach and product range objectives (c) identifying opportunities for profitable growth in the short and medium term (d) planning/ conducting/ implementing custom‑made trade and consumer‑oriented in‑store promotions and other local area promo initiatives (e) securing effective shelf and in‑store presence, and (f) maintaining effective business relationships with assigned accounts and distributors.