Join Manulife’s Affinity Marketing team, focused on driving customer acquisition, conversion, and retention across a portfolio of insurance products (Health & Dental, Life, Travel, and Mortgage). This role is accountable for leading end-to-end acquisition and retention programs across affinity partners, translating business goals into integrated plans, driving measurable performance improvement, and building strong partner confidence through disciplined execution and clear insights.
Position Responsibilities
1. Campaign Ownership & Execution
Lead end-to-end delivery of acquisition and retention campaigns across a portfolio of affinity partners—from brief to launch to post-campaign learnings—ensuring timelines, dependencies, approvals, and quality standards are met.
Own campaign orchestration across paid media, email, content, direct mail, and digital experiences, coordinating internal teams, external agencies and vendors to deliver ...