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Director, Shopper Insights

Company

The Coca-Cola Company

Location

Shanghai, China

Type

Full-time

Greater China & Monglolia Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU-Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

**What You'll Do for US**

+ Deep understanding of the art & science behind shopper needs (where to play), behavior, and foresights, enabled by human sciences, data and advanced analytics

+ Inform Marketing LRP and OU-wide programs by ...

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