Description
Summary:Greater China&MongloliaMarketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, andoperatethrough flywheel execution with clear accountability for impact and ROI. All rolesoperatewithin a tightly integrated OU–Market model, where the OU elevates and enablesstrategicgrowth+ OU-wide platformswhile markets integrate, execute, and track performance with speed and rigor while developing local content,partnershipand experiences.
WhatYou’llDo for US
Deep understandingof the art & science behind shopper needs (where to play),behavior, and foresights, enabled by human sciences,dataand advanced analytics
InformMarketin...