Produces the Annual Sales Plan, Budgets and Forecasts
Provides an Action Plan related to the Sales Plan to ensure that objectives are achieved
Provides a professional, advisory support service to the Cluster Director of Sales and Marketing
Coordinates all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
Creates and implements special programs to achieve greater profitability through:
Increasing average rate
Increasing overall occupancy
Increasing business volume during off-peak periods
Enhances the image of the hotel in the local community
Participates as an active member of the community through associations, memberships, and other trade organizations
Reviews regular activity reports of the Sales personnel t...