Define and execute the Beauty division’s end-to-end omni-channel strategy across retail, eCommerce, CRM, and digital touchpoints to deliver a seamless customer experience.
Lead and scale the eCommerce function, including trading, performance marketing, operations, and profitability, with full P&L ownership.
Own and drive the CRM strategy to strengthen customer acquisition, engagement, retention, and lifetime value across all channels.
Monitor and analyze omni-channel performance, translating data and insights into actionable growth and optimization initiatives.
Manage omni-channel budgets, ensuring strong ROI and alignment with business priorities.
Partner closely with marketing, commercial, and central omni-channel teams to ensure integrated and consistent execution across brands and platforms.
Drive innovation by staying ahead of industry trends, emerging technologies, and best prac...