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Director of Marketing & Revenue Generation

Company

University of North Carolina at Charlotte

Location

Charlotte, NC

Type

Full-time

Position Number: 012578

Department: Athletics (Adm)

Employment Type: Permanent - Full-time

Months Per Year: 12

Essential Duties and Responsibilities:

+ Develop and execute a comprehensive integrated marketing plan for Charlotte Football with an emphasis on maximizing revenue, increasing attendance, and creating a captivating game day experience.

+ Collaborate with Creative, Ticket Operations, Ticket Sales, Fundraising, Strategic Communications, Sponsorship, and other campus and auxiliary partnerships to create integrated marketing campaigns with a focus on maximizing engagement, sales and revenue generation.

+ Support the department’s email marketing and automation strategy

+ Support fundraising communication efforts to help increase membership and fundraising revenue.

+ Maintain a good understanding of marketing and game presentation best practices and new technologies.


Minimum Experience / Educ...

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