Shape and execute The Well’s marketing strategy as a Director, focusing on guest experiences and brand alignment across all channels. Lead initiatives that engage visitors and boost traffic.
As the Senior Manager of Marketing, you'll navigate brand strategy and align it with asset objectives while optimizing marketing efforts through analytics. Your leadership will drive programming and events to ensure an exceptional guest experience. You'll act as a strategic partner for stakeholders, balancing brand integrity with operational initiatives.
Key Responsibilities:
• Lead brand story and marketing strategy evolution
• Develop and execute the marketing calendar
• Ensure high-quality guest experience and engagement
• Oversee marketing budgets and reports
• Collaborate with teams to support tenant initiatives
Requirements:
• 8+ years of relevant marketing experience
• Background in complex asset or real estate marketing
• Proven success in traffic and engage...