Responsibilities
This is a newly elevated hands-on leadership role that sits at the intersection of commercial performance, guest experience, and strategic partnerships. You will own both our guest-facing loyalty programme and our corporate booker programme end-to-end - from strategy and CRM to campaigns and day-to-day operations. Loyalty Programme Leadership
Own the strategy and performance of both our guest loyalty programme (B2C) and corporate booker programme (B2B), ensuring alignment with commercial and revenue objectives. Lead the rollout and ongoing integration of the loyalty programmes across our properties - covering staff training, system setup, member recognition, and benefit delivery. Strategically define and evolve the value proposition for both programmes, driving their development, growth, and optimisation. Serve as the main liaison and Brand Champion for the B2C loyalty programme, including participation in regional champion meetings and cross-functional committee...