Job Description

Develops strategies and plans to promote products and services to individuals or other organizations. Supports business growth via creative development, market research, and disseminating materials that promote a favorable view of offerings.

Responsible for developing the programs that will maximize the brand's awareness and sales, through the message and media that are meaningful to retailers and consumers.

Typical Capabilities
Scope: Responsible for a discipline or major/multiple departments. Translates organization objectives into a clear team strategy. Sets and meets goals that can have far reaching impact on business segment.
Problem Solving: Problems are not clearly defined, and sufficient information may not be available. Occasionally, issues are complex where fundamental principles do not clearly apply or where data appears to conflict. Manages issues and resolves conflicts across cross functional teams, both internally and exter...