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What You’ll Be Doing

Owning the strategy, performance, and leadership of four core teams: MAT (Marketing Automation), CRO (Conversion Rate Optimization), Marketing Analytics, Marketing AI.

Lead and develop teams: Oversee and grow a high-performing global team across MAT, CRO, AI and Data, fostering collaboration, accountability, and innovation.

Growth Strategy: Define and execute global growth strategies that align with Lightspeed’s business goals across markets and verticals.

Data-Driven Optimization: Drive the use of experimentation and data analytics to optimize lead generation, lead scoring, conversion funnels, and retention efforts.

Marketing Automation: Own the global marketing tech stack and automation strategy to ensure scalable and efficient execution of campaigns.