Director, Digital Acquisition

Date: Jun 25, 2026

Location:
Webster, MA, US

Company: MAPFRE

**Summary**

Mapfre is seeking a Director, Digital Acquisition to own and elevate the end-to-end customer acquisition journey across our Personal Lines portfolio. This high-impact role is responsible for driving growth by optimizing every stage of the funnel- from lead generation through quote to bind- while balancing conversion performance, customer experience, and profitability.

You will shape the digital acquisition strategy by leveraging data, AI-powered insights, experimentation frameworks, and cross-functional leadership. This is a unique opportunity for a strategic, hands-on leader to transform how customers engage, quote, and purchase insurance in a dynamic, innovation-driven environment.

**What You’ll Do**

**Own & Transform the Acquisition Funnel**

+ Lead the end-to-end acquisition funnel, including leads,...