Purpose & Overall Relevance for the Organization:

Lead the strategic direction and cultural positioning of the adidas Originals Footwear business in Greater China. This role is responsible for ensuring Originals maintains its leadership at the intersection of sneaker culture, streetwear, and fashion-forward consumer expression—translating global brand equity into locally resonant product and storytelling strategies that drive commercial success.

He/she will achieve this by:

Key Responsibilities:

Merchandizing: