We are on the lookout for a Director of BI & Marketing Analytics to join the Marketing team on our journey to always deliver amazing experiences.
BIMA is part of the Global Marketing team, responsible for central BI and marketing analytics. BIMA’s team mission is to drive marketing actions through data-driven solutions and strategic insights to ensure sustainable growth. We drive strategic projects such as customer segmentation, marketing ROI measurement, CLV, and support C-level in making strategic decisions across all brands and countries.
The Director of BI & Marketing Analytics will be responsible for leading and optimizing our overall marketing performance and business intelligence strategies through data-driven insights and advanced analytics, covering the full customer lifecycle. This role will collaborate closely with the marketing leads, product, and data science teams to analyze performance, identify trends, and...