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Digital Performance Manager // Paid Media Manager

Company

Intact

Location

toronto, on

Type

Full-time

About The Role

As the Manager of Performance Media, you will spearhead the strategy and execution of paid and emerging media initiatives to maximize ROI and optimize conversions. Leading a team of 10-15 professionals, you will focus on strategic, data-driven thinking and pragmatic decision-making to drive digital growth and achieve business objectives. You aspire to make a significant impact on the growth department, enjoy mentoring team members, and are unafraid to think outside the box to evolve our working methods.

What You’ll Do Here

  • Lead the development and execution of innovative growth paid media strategies while adapting to a rapidly evolving ecosystem.
  • Create a robust and diverse media mix to support a comprehensive, full-funnel marketing strategy.
  • Partner with cross-functional teams, including Marketing AI Modeling team, to enhance sales forecasting and refine the Cost of Acquisition and ROI by channel.
  • Inspire, m...

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