Role Overview
The Talent Set are delighted to partner with our client on a fantastic Digital Optimisation Specialist role. This position involves delivering and implementing SEO and AI optimisation strategies to enhance visibility, optimise website content, and support the universitys digital presence during critical recruitment periods.
Key Responsibilities
Implement and deliver SEO and AI optimisation recommendations based on agency audits and action plans. Translate strategic insights into practical website, content, and technical infrastructure improvements. Ensure swift deployment of priority actions to meet recruitment timelines. Improve search rankings and visibility for relevant courses, subjects, and geographical searches. Optimise technical SEO elements, including site structure, crawlability, performance, and metadata. Identify content needs aligned with search intent; support the developm...