Job ID: *******Career Area: Sales & MarketingJob Category: SalariedLocation: FCA Mexico - Santa Fe Corporate Services****, MXDate Posted: August 27, ****Brand: FCA GroupThe **Digital Media Manager** will be responsible for leading the **end-to-end strategy**, planning, execution, and optimization of Stellantis México's and Dealer Association's digital media initiatives.This includes deploying innovative media strategies across all channels to achieve business objectives through performance-oriented, data-driven approaches.
**STRATEGIC**:- Lead the collaboration with the external **digital media agency** in developing and executing monthly and annual media plans.
- Data-driven attribution and measurement of the main KPI ́s according to:- **Awareness**: Reach, Viewability, CPM, CPV, Frequency- **Consideration**: CPC, CPLPV, Website Traffic, Engagement- **Performance**: Leads, CPL, ROAS- Forecast and align KPIs with marketing and business objectives, using **predictive models a...