Main point person between external stakeholders of creative/media agencies and internal clients such as Product Managers and Portfolio/Program Managers of Metrobank Credit Cards.
Knowledgeable in Digital Performance Marketing and leads agencies to help provide solution in expanding media buys to reach target KPIs
Experienced in deploying performance campaigns for growth acquisition and comfortable in analyzing total market funnel and data spreadsheets to come up with campaign insights.
Familiar with best practices of deploying performance campaigns on Meta and Google.
Responsible in creating and proposing digital channel strategy based on the target KPIs.
Comfortable in handling multiple digital media campaigns and multiple sets of clients.
Leads kick-off meetings, familiar in writing briefs, and monitors creative/media ag...