Digital Marketing Specialist

Pioneer World Education Group Ltd., Etobicoke, Ontario, Canada

About the Position

We are seeking a highly motivated and strategic Digital Marketing Specialist to build and scale our digital marketing infrastructure from the ground up. This role is pivotal in driving international and domestic enrollment by targeting international students and workers in Canada.

Responsibilities

• Architect and implement the college’s digital marketing technology stack, integrating ad platforms with CRM (e.g., GoHighLevel).
• Develop end‑to‑end user journeys and tracking mechanisms (Google Analytics 4, Meta Pixel, Google Tag Manager) to ensure every lead is tracked from first click to enrollment.
• Establish SOPs for digital lead handling and nurturing.
• Design, launch, and manage multi‑channel paid acquisition campaigns across Meta (Facebook/Instagram), Googl...