Job Summary

The Digital Marketing Specialist develops, manages, and optimizes landing pages and digital marketing assets to support enrollment marketing campaigns. This role is responsible for improving user experience, supporting digital advertising initiatives, monitoring campaign performance, analyzing marketing data, and maintaining marketing platforms to maximize campaign effectiveness and conversion rates.

Duties and Responsibilities

• Develop, maintain, and optimize landing pages for marketing campaigns.
• Manage landing page content to ensure accuracy, consistency, and performance.
• Create and refine digital advertising copy and campaign messaging.
• Support digital advertising campaign execution across multiple channels.
• Organize and maintain landing pages and campaign assets.
• Collaborate with internal stakeholders to develop marketing materials.
• Monitor campaign performance using ana...