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Digital marketing specialist

Company

Yellosa

Location

cape town, western cape

Type

Full-time

Responsibilities Manage the day-to-day digital marketing activities for all three brands Plan, create, schedule, and manage social media content across multiple platforms Develop and execute email marketing campaigns, newsletters, promotions, and automated journeys Assist in building thought leadership content for executives and brand channels Create or coordinate digital design assets for social media, email, web, and paid campaigns Manage paid advertising campaigns across platforms such as Meta, Google, Linked In, and Tik Tok where relevant Monitor campaign performance and optimise based on data and insights Support SEO initiatives including on-page optimisation, keyword research, metadata, and content recommendations Work with internal teams to align campaigns with promotions, launches, and business goals Maintain brand consistency across all digital touchpoints Track KPIs and provide regular reporting on campaign and channel performance Stay current with digital trends, platform up...

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