Develop and execute integrated digital marketing strategies across Singapore, Malaysia,and Indonesia
Oversee both Digital and Offline marketing budgets, ensuring effective allocation and optimization of marketing spend across all channels and markets
Manage relationships with external marketing agencies, media partners, and vendors,including briefing, performance monitoring, and cost efficiency evaluation
Lead performance marketing initiatives across digital channels including paid media,search, social media, and content marketing
Develop and manage localized marketing content strategies, including localized language campaigns and market-specific messaging
Design and optimize customer acquisition funnels and multi-channel growth strategies across key markets the Group operates in
Develop and implement a scalable Digital Marketing Ecosystem to support the Group’s por...