Location: Mendrisio

Department: Marketing

Reporting line: Direct report to Head of Marketing Dickies EMEA

Scope: Dickies EMEA

About SPORTLUX

Founded in 2024, SPORTLUX is a multi‑brand platform operating iconic streetwear and lifestyle brands. Headquartered in Dubai, with operational hubs in Mendrisio, London and New York, and a design hub in Milan, SPORTLUX runs brands end‑to‑end across strategy, design, go‑to‑market, wholesale and DTC.

About the Role

The Digital Marketing Manager is responsible for leading Dickies Europe’s digital strategy, ensuring a consistent brand experience across all digital touchpoints while contributing to both brand awareness and business growth objectives.

Working cross‑functionally with Designs, E‑commerce, Sales and external partners, this role will develop and implement digital initiatives focused on customer acquisition, conversion, retention and overall digital performance.