We’re looking for an experienced Digital Marketing Manager who’s able to plan, execute, track & analyze and report on all marketing initiatives. The ideal candidate will have hands‑on experience across all aspects of digital marketing including SEO, SEM, Email Marketing, Social Media Marketing, Conversion Optimization and Campaign Management.
Key Responsibilities
- Develop and implement comprehensive digital marketing plans, including SEO/SEM, GEO/AEO, email marketing, and paid social.
- Conduct keyword research, target segmentation, and competitor analysis.
- Identify key stages of the marketing funnel and create plans to maximize lead velocity through all stages of the funnel.
Analytics & Reporting
- Track, analyze, and report on Marketing funnel, website traffic, campaign performance, and KPIs, using tools like Google Analytics, Salesforce, Pardot, Hubspot, HotJar and Looker Studio.
Organic an...