Four or more years in digital marketing, including at least two years of direct, hands-on ownership of paid advertising campaigns owning budgets and results, not assisting someone who does.
Hands-on proficiency in Meta Ads Manager: campaign builds, audience targeting, creative testing, optimisation.
Strong content creation: short-form video filming and editing, photography, and sharp copywriting.
Data literacy: comfortable reading performance dashboards and able to explain the difference between platform-reported return and actual business results.
Demonstrated daily working use of AI tools in a marketing context candidates will be asked to show how, concretely.
E-commerce or marketplace experience (own store or platforms such as Takealot or Amazon).
A genuinely independent operator: able to own a function, set priorities and deliver with light supervision.