Drive national digital marketing strategies with RBC Royal Trust. This role emphasizes digital campaign management, content creation, and performance analysis to enhance brand visibility across Canada.
As the Digital Marketing Manager, report to the Senior Director and oversee multiple digital marketing initiatives. With 4–7 years of experience, you'll lead efforts in SEO, SEM, and social media channels. Collaborate with sales enablement and compliance teams, ensuring campaigns not only meet expectations but also drive effective lead generation.
Key Responsibilities:
• Manage and prioritize digital marketing initiatives for effectiveness
• Develop and maintain RBC Royal Trust's online presence
• Strategize content optimization for public-facing digital channels
• Execute integrated digital campaigns, monitoring performance
• Lead web content development and audio/video production efforts
Requirements:
• 4–7 years of digital marketing experience
• Expertise...