The Digital Marketing Lead roleis responsible for developing and executing digital marketing strategies to drive brand awareness, engagement, and intent to purchase. The role requires hands-on expertise in digital campaigns, content marketing, social media, analytics, and performance optimization across various online platforms.

Key accountabilities:

• Develop and implement comprehensive digital marketing strategies in cooperation with Brand/Marketing Managers to support business objectives.
• Plan and oversee online campaigns across multiple Media channels, including Video (YouTube, Meta, TikTok, Programmatic, WebTV), Influencer, Native / Digital PR and display advertising in cooperation with Brand/Marketing Managers.
• Work closely with creative, media, and Marketing teams to align deliverables, implement social media strategies and drive digital growth initiatives.
• Oversee content creation and distribution to ...