Overview
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Responsibilities
- Develop effective people connections and coordinate work with the internal teams, namely marketing campaign teams, Marketing Solutions, and Key Account Managers
- Use agile testing (A / B, multivariate) to step change toward improved results over time
- Ensure meaningful Performance Marketing insights and reporting
- Able to provide troubleshooting support for external parties for campaign optimization on Google and Facebook
- Managing and optimizing ads on Google and Facebook, while concurrently owning day-to-day optimization of campaigns
- Routinely analyze, review and report campaign performance
- Identify opportunity areas for growth and improvement
- Work closely with other digital marketing/campaigns members to ensure that media is aligned to business objectives
Job Requirements