Day-to-day optimisation of digital marketing campaigns across the region to ensure workstreams are delivered and aligned with the planned outcome
Plan, execute, and manage end-to-end campaigns across social media, Google Marketing Suite and other advertising platforms.
Craft copies, captions, and descriptions for multiple content formats and channels, including digital, social, and video, and ensure quality ad asset production from creative to copies
Contribute valuable and insightful inputs daily on plans and campaign optimisations, with reference to internal data where applicable
Work closely with the local marketing teams to formulate and implement strategies to drive user acquisition and retention
Support in other projects and ad-hoc duties assigned by the Head of Digital Marketing SEA & HK
Assist in compiling performance reports and presentations...