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Digital Marketing Analyst

Company

Tech Data (Singapore) Pte. Ltd.

Location

Mumbai, Maharashtra

Type

Full time

Role Summary:

We are seeking a proactive and creative Digital Adoption & Change Enablement Specialist to lead initiatives that drive the adoption and usage of our digital platforms (such as portal, mobile app as well as internal digital tools). This cross-functional role combines digital marketing, change management, and communications to ensure our employees and partners are engaged, enabled, and empowered to use our digital platforms effectively.

Key Responsibilities:

Partner & Customer Engagement

  • Design and execute digital marketing campaigns to increase usage of the partner portal and mobile app.
  • Develop compelling content (emails, banners, videos, toolkits) to promote key features and updates.
  • Collaborate with partner teams to gather insights and create targeted outreach strategies.

    • Internal Change Management

  • Lead change enablement activities to drive adoption of internal digital tools (e.g., CRM, Dashboards, ...

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